They needed a brand identity that reflected Māori and Pasifika values, so I developed a logo and visual direction that incorporated meaningful iconography in a clean, modern way. I used Adobe Illustrator to trace and refine pou-inspired design elements to form the foundation of the logo.

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Alongside the brand identity, I built a simple website to showcase their work and generate job enquiries, and developed a practical marketing guide to support their launch into an online presence. This also included business card design to ensure consistency across all customer touchpoints.