Blackstone Ute Co was built from scratch as a side venture combining fabrication and digital marketing expertise. The goal was to create a professional, trustworthy brand in a competitive market while generating consistent enquiries without a large budget or team behind it.
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What we did
We developed the full brand identity, website, pricing structure, and customer journey to make the enquiry process simple and clear. To give the business a strong visual foundation, we completed four canopy builds at cost specifically to create high-quality photography and content for the website and advertising. From there, we launched targeted Meta ad campaigns with refined audience segmentation focused on reaching ute owners across New Zealand.
Within the first month, the business generated around 40 quote enquiries, creating an estimated $400K sales pipeline. For a lean two-person operation, it was a strong early proof of concept and showed the demand was there from day one.
Let's build your brand
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